18 millions people followed the webisodes. M6, one of the biggest TV channel, decided to broadcast the series. 90% of people liked this Ford new initiative. The music track produced by this new band has been downloaded more than 100,000 times. And the band is actually on tour with the EcoSport car. Pre-command for the new Ford EcoSport increased by 400% compared to the previous car launch. awards Cannes Lions International Festival of Creativity 2014 Bronze Branded Content & Entertainment Non-Fiction: TV & Broadcast