With great friend DOP, Christophe Graillot we did around 10 films for swiss made IWC watches. Then we conceived this one sequence commercial to celebrate great watch maker craftsmanship.

This is still today quite a challenge to do this kind of takes, The man working on the watch is considered by the Swiss elite one of the greatest watch maker in the world. enjoy a few secondes of the making of a IWC watch.


Agency: Gedeon Communications
Client: I.W.C.
Production: Gedeon Communications